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BRINKS SECURITY CAMERA UPGRADE
BRINKS SECURITY CAMERA PROFESSIONAL

It may be effective for office managers who suspect that their employees are rifling through their office when they are away or parents who want to check that their nanny or housekeeper is doing their best work. Hidden cameras are commonly used in spaces where the user doesn’t want anyone to know they are being watched. Hidden cameras have a variety of uses, whether to allow homeowners to monitor their property and integrity of their in-house workers while they’re away, to enable business owners to keep tabs on who is coming and going at the office, or to ensure that existing security systems are not harboring any blind spots where activities may go unnoticed. And AT&T Digital Life certainly fits that bill.See All Hidden Cameras Common Uses for Hidden Cameras Brinks Home is known for out-of-the-box deal making and they like companies in distress. Most likely, the Brinks Home partnership with AT&T is a “qualified” purchase of accounts, he says. MacDowell, who is a member of SSI’s Editorial Advisory Board, suggests there are a couple of scenarios to consider here. “This is most likely a two-tier approach, and it gets AT&T out from a potential landslide of 3G to LTE, customer dissatisfaction and potential legal issues of not upgrading consumers to newer cell technology,” he says. To bring some possible clarity to the transaction, I checked in with Kirk MacDowell, founder and CEO of MacGuard Security Advisors.

BRINKS SECURITY CAMERA UPGRADE

So, what gives with the transaction between Brinks Home and AT&T? Was there some sort of account acquisition involved here? Has Brinks Home ponied up a handsome fee for access to all those Digital Life customers? One thing is for sure: AT&T wants no part of making all those Digital Life customers whole with a 5G upgrade truck roll. However, a sale of Digital Life never transpired and the carrier has remained tight-lipped about the business ever since. In 2017, the telecom giant was reportedly shopping the smart home subsidiary in an effort to pay down debt in anticipation of its Time Warner acquisition. I reached out to Brinks Home to learn more details about the agreement, but a spokesperson said the company was “not able to comment at this time.” AT&T has not acknowledged a request for additional information.ĪT&T’s exit from the space has been brewing for some time. Related: How the Industry Is Pressuring AT&T to Postpone Sunset The letter goes on to inform while AT&T will no longer support the Digital Life service long-term, the system and peripherals will remain active until transferred to Brinks Home, which requires a 36-month monitoring contract and acceptance of its standard contact terms and obligations.

Ability to add new devices, such as the highly requested video doorbell*.

Replacement of all existing cameras with newly upgraded cameras at no cost*.

Continued use of existing devices or comparable Brinks Home devices, with some upgrades included*.

The same services you have today, with some expanded capabilities*.

BRINKS SECURITY CAMERA PROFESSIONAL

Professional installation and limited, or no upfront cost*.

The good news is, we have worked with one of the most recognized names in security, Brinks Home, to provide you an opportunity to continue your home security and automation services, without interruption and including upgrade options we know you will value. Which security provider is stepping up to seize all that potential recurring revenue and upsell opportunity? The answer can be found in the opening paragraph of AT&T’s subscriber email, which SSI has reviewed:Īs part of our network upgrade and the sunset of 3G in early 2022, your Digital Life controller which utilizes 3G will not be upgraded and your AT&T Digital Life service will be impacted. That’s not an insignificant exit, considering the hundreds of thousands of accounts involved. An email recently delivered to subscribers indicates the business will be essentially phased out by the time the telecom giant shutters its 3G network in February 2022. It’s been eight years and change since AT&T Digital Life first brought its home security offering to the marketplace.